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What Makes Your Business Different?
By David Najor :: Saturday, March 15, 2008 :: 67744 Views :: Business & Finance, Opinion and Editorials, Chaldean American Professionals

Every Chaldean business entrepreneur is in business to make a profit.  That means having customers, and lots of them.  It goes without saying that location is important.  Having a hotel by an airport, business district, or entertainment district is a “no brainer”.    Opening a store at the crossroads of a busy intersection or highly dense residential area is just as simple.  So simple that you will find four convenient stores facing one another or two hotels across the street from one another.  Location is one of the primary deciding factors for guests. 

If the hotels are next door to each other; one isn’t closer to the airport.  One isn’t closer to downtown. If the location could sustain a million dollars in sales and there are four stores vying for that million we can safely estimate $250,000 each.  Can we?  Will each business operate the same?  Will each owner carry the same goods or offer the same service?  Drive by any corner crowded with businesses and you would be stunned at how similar they are.  There is nothing unique about any of them.  They are virtually indistinguishable from each other.

Limited business entrepreneurs turn to the easiest solutions to differentiate their business.   Lower prices or give more goods away.  This simplistic solution may be a good short term solution but in the long run hurts the business.   The long term fix for any Chaldean business owner is to differentiate their business by offering better service and developing meaningful customer relationships.

And this is how to do it…..

What differentiates hotels, convenient stores, restaurants, and most any other business?  Why would someone choose to stay or shop at one versus the other?  Why would any customer return to that hotel?  There is only one reason:  the people inside.  The employees.

The same is true in any business.  How your customers are treated determines if they will return.  Whatever business you’re in, the primary element that distinguishes you from the competition is your employees and the level of service they offer.  What your employees do and how they act determines client satisfaction.

You may invest thousands, or millions, of dollars in your facility, your phone system, or your computers.  Yet, what matters most to customers is how they are treated by employees.  Are you investing in your employees?   Are they properly trained?  And, I don’t mean in the technical aspects of the job.  I’m talking about training and empowering staff to provide exceptional service.

Does your staff know your company’s customer service philosophy?  Do they know how to handle customers who request a refund or demand a guarantee?  Can they communicate with the customer using good listening, verbal and non-verbal skills?  Does your staff know how to adapt communication to different behavior styles?  Can they effectively deal with upset customers?

Developing customer-oriented employees requires an investment.  Every employee who comes in contact with a client will make an impact.  What type of impact do you want them to make?

Perhaps this video below can help drive the message home.  


Did you find this article helpful?  Are you interested in improving your business and making more money?  Do you value networking opportunities and enjoy developing ventures or partnerships with other successful Chaldean entrepreneurs.   If you answered yes to any of these questions we invite you to join CAP (Chaldean American Professionals). 

CAP is a group of successful Chaldean professionals that collaborate and cooperate to improve their business.    

Sacred Heart Parish, MI USA

 

Sacred Heart Parish
310 W. Seven Mile. Rd.
Detroit, MI 48203
Tel: (313) 368-6214
Fax: (313) 891-0132

The parish was established by Rev. Jacob Yasso in 1973

Rev. Jacob Yasso

Rev. Jacob Yasso was born in the village of Telkaif, Iraq.  After completing high school he was recruited to Rome and Urbaniana University where he completed his Masters Degree in philosophy and Theology.  Fr. Yasso was ordained a priest in 1960 and served the Diocese of Mosul, where he worked in the public school system. Fr. Yasso was also asked by the Patriarch to teach at the Patriarchal Seminary in Baghdad, where he served as administrator, professor of philosophy and religious life, and rector of the minor seminary. 

In 1964, Fr. Yasso was appointed to the United States to serve the growing Chaldean community in Detroit.  There he served as the 4th Pastor of Mother of God Parish.  .  In 1972, the Patriarch charged Fr. Yasso with building a new parish for the Chaldeans in Detroit.  In taking great pains to care for the community Fr. Yasso accelerated the development of a new church and community center.  In 1975, Fr. Yasso completed the development of Sacred Heart Parish in Detroit and shortly thereafter he added the Chaldean Center of America in 1980, 

A few years later in 1982, Fr. Yasso was asked to assist the late Fr. Kattoula at St. Peter’s Church in San Diego, CA.  Before long, Fr. Yasso was once again recruited to Rome to study new Canon Law of the Church.  While in Rome Fr. Yasso completed his third Masters Degree in Church Law, making him the only Chaldean priest trained in Canon Law. 

In 1988, the Patriarch and Vatican authorities asked Fr. Yasso to travel to Canada and establish a parish and community center.  While there he served as a Tribunal Judge for the Archdiocese of Toronto.  Four years later Fr. Yasso returned to Sacred Heart church in Detroit to help care for the remaining Chaldean community residence in the Detroit area.  To this day, Fr. Yasso continues to serve as the parish pastor creating activities and advising the City of Detroit on community related matters. 

Fr. Yasso is a member of the International WYCLIF Bible translators, since 1975, and has completed the translation of the New Testament from Greek and Aramaic into Arabic and spoken Chaldean.   The publication of his scholarly work is set to be released soon.