Sunday, March 26, 2017
Top Entrepreneur News

Sun, 26 Mar 2017 16:00:00 -0500

Business blogging is one of the basic tenets of inbound marketing, and one of the best ways for businesses to gain greater online visibility.

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It's harder to get a customer to buy clothes online, but it's not impossible.

Sun, 26 Mar 2017 15:00:00 -0500

The yearly ordeal is not getting any simpler any time soon.

Sun, 26 Mar 2017 14:00:00 -0500

How Daymond John was born to be an entrepreneur.

Sun, 26 Mar 2017 11:00:00 -0500

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Sat, 25 Mar 2017 20:30:00 -0500

Three tips to make your venture deals safer.

Sat, 25 Mar 2017 20:00:00 -0500

It's time to change your approach.

Sat, 25 Mar 2017 19:00:00 -0500

Don't roll your eyes at sales before you understand everything you have to gain.

Sat, 25 Mar 2017 18:45:00 -0500

Show your employees you really care about each and every one of them. Success will follow.

Sat, 25 Mar 2017 16:00:00 -0500

Movements, gestures and facial expressions are indicators of how your message is being received.

Sat, 25 Mar 2017 15:30:00 -0500

Getting in front of camera can be very intimidating, but it doesn't have to be.

Sat, 25 Mar 2017 15:00:00 -0500

Keep it simple, and consider alternative calls-to-action.

Sat, 25 Mar 2017 11:00:00 -0500

As much as people hate to admit it, gender still plays a major role in business ownership.

Fri, 24 Mar 2017 21:30:00 -0500

How do you want people to approach you and use your "open door policy"?

Fri, 24 Mar 2017 21:00:00 -0500

Affiliate marketing is one of the most popular means of making some extra income online and letting people know about your business/products.

Sun, 26 Mar 2017 16:04:00 -0500

LinkedIn has morphed into your opportunity to introduce yourself to others and attract the attention of those who need to know you. To make sure you come across as the wildly interesting, compelling, and accomplished person you are, focus on these six profile elements.

Sun, 26 Mar 2017 15:28:00 -0500

This weekend has seen online discussion over a Microsoft patent describing a hinged display on a mobile device. While the patent is of interest to designers and reflects one potential future of a smartphone, I don’t think it reflects Microsoft’s current strategic thinking.

Sun, 26 Mar 2017 14:30:00 -0500

The new 'Power Rangers' may just morph into a new franchise.

Sun, 26 Mar 2017 11:00:00 -0500

Corporate tax reform this year not only is no longer a sure thing and has to be considered to be in trouble, starting with the difficulty of Congress passing a 2018 budget resolution.

Sun, 26 Mar 2017 01:03:00 -0500

Why do some employers prefer "passive" candidates over people who are already actively job-hunting?

Sat, 25 Mar 2017 21:27:00 -0500

Hypothetical photon rocket drives might one day dramatically shrink interplanetary travel times.

Sat, 25 Mar 2017 20:22:00 -0500

WWE was reportedly in secret talks to buy ROH, presumably for its tape library. But, according to WWE Network data, tape libraries aren't too popular among WWE Network subscribers.

Sat, 25 Mar 2017 19:30:00 -0500

How can you get better at your job? Here are ten simple ways!

Fri, 24 Mar 2017 16:57:00 -0500

Leadership, like so many things in life, looks simple from the outside. However, reality is far more gruesome, complex, and nuanced than you can imagine.

Fri, 24 Mar 2017 13:00:00 -0500

“There is kind of the clear separation of church and state that we maintain, and I am deadly serious about that exercise,” says Eric Trump.

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8 Free Business Growth Solutions
By CE&CC :: Wednesday, August 19, 2009 :: 29809 Views :: Article Rating :: Business & Finance, Chaldean Education & Career Center

When sales slump due to a slow economy, a Chaldean business owner’s first inclination is often to cut the marketing budget. After all, one has fixed costs and cash flow can be irregular. But marketing should be the last activity Chaldeans eliminate or you risk an even faster downward spiral.

Advertising your business and attracting new customers must be an ongoing process, and there are many things Chaldean entrepreneurs can do that cost absolutely nothing.

Here are just a few suggestions.

Present

Professional event and meeting planners are always looking for presenters and workshop leaders for conferences. Chaldean entrepreneurs can research contact names in the Directory of Event Planners or partner with a local church, community center, or event planner to organize a community workshop related to your expertise.  When you do get the opportunity to make a presentation or speak to group of people, be sure to collect business cards for a drawing to win a book or other prize related to your business.

Teach
This is an excellent way for customers to see you as an expert and help advertise your business. This works especially well for service-oriented businesses such as financial planning, healthcare or tax preparation. Simply call your local church, school district, or community college where elective education courses are offered. Better yet, offer free or inexpensive seminars at libraries, restaurant event rooms or a friend’s office.

Reward Referrals
One of the best ways to get new customers is to enlist the help of your current ones. Offer a reward of free merchandise or services for any lead that turns into new business. If you publish a catalogue, include a card where customers can provide the name and address of someone else who might want to receive one. When you get a new customer from a referral, be sure to send the source a personalized thank you note along with their reward.

Remind Your Customers
It’s crucial to keep in touch with your current customers as well as potential ones, and what could be easier than sending out a regular newsletter? After you obtain permission from the recipients, you can describe new products, offer coupons and provide links to articles online your customers might be interested in reading. Keep it simple with pure text or include photos and other graphics.

Public Relations
Whenever there is an event of any significance in your business, be sure to send a press release or a simple e-mail to all the local newspapers and TV stations. Whether it’s a new product, a big order or expansion plans that might result in new jobs, they will probably want to hear about it. Local radio stations like Chaldean Voice Radio look for interesting people to interview, so find the producers’ contact information and let them know you’re available.

Be Known as the Expert
Many Chaldean entrepreneurs are offering professional services.  These businesses are able to differentiate themselves by demonstrating they have more knowledge and real-world experience than their competitors.  They author articles related to their business and expertise to the local paper, trade journals and professional organization’s newsletters.  They teach and speak on their topic of expertise and serve on panels as spokesman for their profession. 

A perfect example of a known Chaldean community expert is Randall Denha.  Denha’s weekly column on legal advice appears in the Chaldean community’s most influential and widely distributed newspaper, the Chaldean Detroit Times.  

Mr. Denha concentrates his practice in business and asset protection planning. He is an instructor at Oakland University's Certified Financial Planning Program. Mr. Denha frequently lectures to life insurance agents, financial planners and CPAs, and is an instructor authorized by the State of Michigan, Department of Insurance. Mr. Denha has also lectured on radio programs discussing estate and business planning related topics.  The lawyer is widely known in the Chaldean community as the “go-to” guy for asset protection and financial planning. 

Chaldean experts should choose a topic that reflects their expertise on the subject and makes sure that their business is mentioned. Entrepreneurs might also find a website that may be interested in letting them host a guest column. Whenever you get published, make copies and send them to all your current and potential customers.


Give Back to the Community
Any time you do anything for a charity such as sponsoring an event or donating free materials, make sure the press knows about it ahead of time. They might send a reporter to cover the occasion, but if not, send them photos to publish afterwards.  In addition, be sure to have plenty of literature at the event to highlight your involvement and community support.  Not only are your efforts going to a wonderful cause, but you are also helping to enhance the event.  

Get Listed
There are a number of resources that offer Chaldean entrepreneurs the opportunity to share their business information.  Chaldeans should take advantage of these free resources to promote their business and make potential customers aware of their offerings.  A timely example includes www.CHALDEAN.org Yellow Page directory which is offering Chaldean owned businesses a web page listing.  Other examples include placing your business information on the bulletin boards at local stores, schools, or churches.   

Create Partnerships
If you sell any type of product used by families, contact your local PTA and offer a special shopping night where a percentage of the proceeds will be donated to the school.

Think there’s no time for all this? Or you made plans but got too busy? Try scheduling one to two hours per week or a specific date and time to focus on advertising your business. When the phones start ringing with new orders, you’ll be glad you did.


The Chaldean Education and Career Center is a group of highly dedicated group of professionals, career counselors, and educators working to identify and create employment and education opportunities for the Chaldean community. 

The CE&CC works closely with local school districts and colleges on issues relating to the Chaldean community, organizes education and employment workshops, offer resume consultation, employment services, college admissions, scholarship applications, testing preparation, and mock interview sessions.  To support the Chaldean Education & Career Center please email CECC@Chaldean.org.  

comment @ Sunday, May 22, 2011 7:24 PM
Comments from the following blog entry: http://roomofmoney.co.cc/business-growth-solutions